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Goodbye L33t Box, Hello Elite PC: The Future of Gaming Computing

Updated: Dec 20, 2023

Back in 2016, L33t Box Computers was founded to bring elite service to the Spokane Valley and Greater Spokane area. Our focus was on the underserved gamer PC market, while still providing unparalleled service to every customer.

To represent that goal, our name was chosen to appeal to the gamers we represent - l33t speak was something gamers would recognize, and would identify with the niche we were aiming for.

Over the years, our customer base has grown to include many more demographics than our target market. Many of our customers don't identify with the niche we aimed for, so the need arose to explain it frequently, which undermined the value in the name. We recognize that we now need to adapt to our growing customer base, and have made the decision to choose a name that more customers will be able to identify and relate to.

Beginning January 2024, L33t Box Computers will be taking on a new identity as Elite PC. We will continue to provide the same services as before, and nothing else will be changing. L33t Box Computers will still be around, but we will be rebranding the storefront to Elite PC. Going forward, Elite PC will be able to grow better and provide better service to our customers with this new identity.

Thank you all for your continued patronage!

-Ray Boston

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